Market Update for Tree Fruit
Week of May 13 – May 19
With a heavy set of California cherries currently hanging, the industry is gearing up for an active Memorial Day holiday with substantial promotions currently in place. All eyes were on the Doppler Radar late last week as scattered thunderstorms threatened the growing regions of California. Some growers in the Bakersfield area were hit very hard and the early Brooks took a pounding but most growers north of Bakersfield and all the way up to Fresno only reported limited damage creating more of a natural thinning process. Expectations are to see steady volumes being harvested later this week as major promotions are locked-in for Memorial Day with ad pricing ranging from $32-34 on 11 ½ row, $38-$44 on 11 row, $50-$55 on 10 ½ row and as high as $60 on 10 row and larger. We will see a fairly snug spot market to open the week but there will be plenty of fruit to ship by the weekend. Barring any future weather events, the California Cherry season will have a torrid pace to it.
California stone fruit growers are ramping up production week by week, although overall sizing is still challenged with fruit peaking in the 60 series. This week the industry will see more volume of 50 series and premium 40 series, with promotional opportunities kicking in by the end of the month. Pricing is still high with FOB’s ranging from $34-$36 for 50 series 2-Layer tray yellow and white flesh peaches and nectarines. There are good supplies of California apricots available as well with pricing ranging from $26-$30 with size and quality being the determining factors. Look for California stone fruit pricing to adjust lower as more volume begins entering the market over the next 7-10 days.