Market Update For Strawberries

Week of February 24 – March 1

The industry has finally turned a corner with overall production in California, Mexico and Florida coming on all at once. Last week, we saw overall spot availability increase dramatically with many shippers offering aggressive prices to move extra fruit on-hand. With better national promotional support expected, we should see overall supply and demand start to balance out over the next few weeks. Production continues to hover around 1 million flats per day with Florida and Mexico making up about 80% of total fruit packed. Weather forecasts look to be clear and fairly mild in all growing regions and expectations are to see excellent numbers this week. Pricing on good quality berries currently ranges from $13-$15 in California and $8-$10 in Florida and Mexico. Look for spot market FOB’s to hold at these levels through the balance of the week.