Market Update for Tree Fruit
Week of July 6 – July 12
The government’s USDA box program has been working effectively to keep California stone fruit growers clean on smaller sizes. From the beginning of the season, overall movement and demand has improved in comparison to previous years, but the category has still seen a steady decline in overall market share. We continue to see good volumes of yellow peaches available with pricing ranging from $18.95-$20.95 on premium 2 layer trays and $15.00-$16.00 on single layer Euro packs. Yellow nectarines are in short supply this week as we hit a slight gap in between varieties. The spot market ranges from $20.95-$22.95 with S/L Euros trading from $16.95-$18.95. White flesh varieties are also in short supply but we should see better volumes by the end of this week. FOB’s still range from $20.95-$22.95 on premium size 2-layer tray and $17.95-18.95 on single layer Euros. We are finally starting to see promotable volumes of Owen T black plums with FOB’s on 28# VF ranging from $20.95-$26.95 with size being the determining factor.
It was another fairly tight week of cherry supplies leading into the 4th of July, but we should finally see overall spot market availability loosen a bit now that most retailers have raised store level pricing and will be off-ad. Growers in Washington will look to hold onto any remaining strong spot market sales this week as the overall pipeline is still pretty empty. Weather has been perfect, which should help production as well. This uncharacteristic high spot market is due to very aggressive season contracts, lower than expected early volumes and strong retail demand. With the entire month of July left to move through the remaining crop, we might still see opportunities left to promote. Spot market FOB’s will range from $40.90–$42.90 on 12 row, $42.90-$45.90 on 11.5 row, $45.90–$48.90 on 11 row, $48.90-$52.90 on 10.5 row, $52.90-$56.90 on 10 row and $59.90 plus on 9.5 row and up. If retail demand slips a bit this week, we might see the spot market adjust lower, but we still won’t see FOB’s close to levels compared to this time last year.