Market Update For Berries

Week of November 12 – November 18

California strawberry production has slowed down with overall pack-outs coming in well under 500k flats per day.  Expectations are to see these numbers continue to decline as Watsonville winds down for the season.  Supplies from Oxnard and Santa Maria will continue to trickle into the market until Mexico is able to meet daily demand.  However, with cold nighttime temperatures throughout the growing regions of Mexico, it could be another 7-10 days until growers in the region come fully online.  Supplies will be tight as we begin the week with FOB’s ranging from $10-$16 with some shippers asking for higher pricing as the Thanksgiving pull gets underway.  We can expect an active weak with a wide range of quality as the industry moves out of the California fall cycle.