Market Update For Berries

Week of November 3 – December 9

California strawberry production is finished for the year in Watsonville and Santa Maria and only minimal supplies trickling out of Oxnard.  Any fruit coming out of California will likely stay on the west coast in local markets and will have little bearing on general market pricing.  Crossings from Mexico are still sluggish as cooler temperatures and scattered showers persist throughout the region.  Overall production is slowly increasing but it could be another 7-10 days until any meaningful volume begins crossing the border.  Florida is also dealing with incremental weather as scattered thunderstorms are forecasted through the duration of the week.  Overall production numbers combined from both Mexico and Florida are hovering below 150k flats per day and expectations are to see limited volumes through the end of the week.  Look for the market to open anywhere from $25-$30 with quality, condition and shipping location being the determining factors.