Market Update For Berries

Week of January 14 – January 20

Strawberry production continues to trudge along at a snails pace with cooler temperatures and scattered rain events hampering overall production in Mexico, Florida and California.  The industry has yet to hit a steady stride with daily pack-outs not able to meet daily demand.  With fields in California wet again this week and lack-luster production throughout Florida, Mexican growers must shoulder most of the burden of supplying the industry this week.  Expectations are for light supply for another 7-10 days until better weather helps bolster production numbers in all regions.  Pricing currently ranges from $16-$20 in Mexico and $18-$22 in Florida and California.  Look for demand to remain steady this week with only fair to good quality and fluctuating volumes.