Market Update For Berries

Week of May 13 – May 19

An unprecedented spring rain event is on its way to California and will be hitting the northern growing regions of Watsonville and Salinas, starting on Wednesday and lasting through Saturday. The storm will remove half of the industry’s daily strawberry production and will affect overall availability through the beginning of next week. To make matters worse, Santa Maria is also expected to receive a portion of the weather with rainfall predicted on Thursday and possibly Sunday. California strawberry shippers have already raised spot market pricing in anticipation of the storm and expectations are to see pushed, prorated and canceled orders heading into the weekend. The timing of the rain event couldn’t come at a worse time with the Memorial Day pull right around corner.