Market Update For Berries

Spot market pricing has been fluctuating over the last three weeks, ranging from as high as $26.00 and as low as $16.00. Expect FOBs to settle in this week and stay elevated for the next 10 days. Volumes in Santa Maria have really dropped off and crossings from Mexico have yet to make an impact in the market. The good news is that Florida production is ahead of schedule, but there is strong demand from East Coast retailers, so that fruit will get sucked up fast. FOBs will open in Florida and McAllen TX, ranging from $24.00 to $26.00, with California selling fruit from $18.00 to as high as $24.00. California growers will keep their fruit close to home, so East Coast retailers will need to find other options.