Market Update For Berries

Week of January 12 – January 18

Fresh strawberry supplies and demand have finally stabilized, with a steady flow of very nice quality fruit from Florida and California. Volumes from Oxnard have gotten back on track and West Coast retailers have been happy to support California growers with prices ranging from $14.00 to $16.00 FOB. Weather in Florida has been very good, and business there has been very steady with FOBs ranging from $10.00 to $14.00, with the mostly market at $12.00. Central Mexico is not fairing as well, as retailers are showing a strong preference for domestic fruit. Currently, Mexican berries are trading between $8.00 and $10.00 FOB McAllen, TX. Baja, California has a stretch of good weather in front of them and demand for their fruit is good with FOBs holding at $14.00. Valentine’s Day is always on retailers’ promotional calendars and Santa Maria is hoping to be ready to handle the demand. Growers will be looking to lock in holiday ads at $16.00 FOB.