Market Update for Stone Fruit

Week of April 8 – April 14

The California cherry industry has set this year’s crop at just over 10 million boxes. That should be music to retailers’ ears, looking to jump on this commodity to fill the shelves for Memorial Day. 50% of the volumes should be harvested before Memorial Day, with the balance of Bings and late season varieties coming over the three weeks that follow. Washington growers are paying very close attention, because the inevitable overlap will most likely not be avoided. Last year, California growers had more than their fair share of the market for 4th of July, so look for very aggressive ad pricing from the Northwest early on. Now, all we need is mother nature to cooperate.