Market Update for Stone Fruit

Week of Aug 10 – Aug 16

The Washington cherry season has effectively wrapped up, leaving British Columbia as the primary supplier for the remainder of the season. Supplies remain limited, and pricing continues to reflect that, with 9.5-row fruit around $70.00 FOB and 10.5-row fruit above $60.00 FOB. Those elevated FOBs continue translating into high retail prices, and consumers simply have not responded after several weeks of expensive cherries. This offers Chilean exporters a glimpse into the future, as consumers have been very price conscious and have only jumped on impulse items like cherries when retails hit promotable levels. Chile is expecting another massive crop, with a real focus on the U.S. market this year. With close to 5 million boxes projected to enter the U.S., marketers will have to have promotions in place throughout the entire import season.

 

 

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