Direct Source Autumn Crisp® – Size Matters
At Direct Source Marketing, we believe that the grape experience begins long before it reaches the shelf. It starts at the farm—with the right genetics, the right climate, and the right people. That’s why we own and operate our farming operation in Ica, Peru, where conditions are ideal for producing truly premium Autumn Crisp.
Our team controls the entire journey: from the vine, to the harvest, to export, to distribution, and finally to your customer’s table. There is no middleman. No uncertainty. No compromises. Just consistent quality, every single shipment.
ABOUT OUR AUTUMN CRISP® PROGRAM
Direct Source Marketing farms over 400 acres of vertically integrated Sun World® varieties, with Autumn Crisp® as our flagship program. Our exclusive focus on scale, maturity, and strict quality standards allows us to deliver larger berry counts, stronger texture, and superior flavor compared to common commercial offerings.
Because we farm and pack our own fruit, we are able to hold to a minimum Double Jumbo standard, with a meaningful portion reaching up to 5X Jumbo size. When we say “Size Matters,” we mean it. Bigger berries aren’t just visually impressive—they drive impulse, repeat purchases, and category growth.
WHAT SETS US APART
- Full Vertical Integration – We manage farming, harvest, packing, export, sales, and retail program execution.
- Premium Direct Source Branded Autumn Crisp® – Consistent sizing standards with a minimum Double Jumbo, ensuring a noticeably bigger, crispier bite.
- Scale and Supply Security – Currently 600,000 boxes controlled across our network, with strategic plans to expand to 1 million boxes of Autumn Crisp® by 2028.
- Season-Long Availability – Reliable supply January through May 15, ensuring retailers can build full-season promotional strategy with confidence.
- Award-Winning Quality – For three consecutive years, our operation has been recognized as a Best-in-Class Sun World® grower, demonstrating excellence in sweetness, texture, uniformity, and yield.
NOT ALL CRISP ARE CREATED EQUAL
- Autumn Crisp® is one of the most celebrated white seedless grapes in the world—but variety alone is not enough.
Climate, pruning, canopy management, maturity selection, harvest timing, and post-harvest handling make the difference between average and exceptional. - We don’t just grow Autumn Crisp®.
We grow it at its highest expression. - That’s why our fruit tastes the way Autumn Crisp® is meant to taste—sweet, clean, floral, and crisp enough to hear the snap.